Case Study Peer Review For Conflict Resolution - 1281 Words

Case Analysis: Peer Review for Conflict Resolution Synopsis Toyota is the leading motor vehicle manufacturer in the world today. The company is known particularly for manufacturing a wide range of high quality cars attracting a spirited competition from other globally established competitors like General Motor (GM), Ford, Hyundai, Volkswagen and Nissan. In 2009 Toyota encountered a public backlash after the discovery of a potentially catastrophic engineering defect among its brand of automobiles including its best-selling Corolla and Camry models. This led to a massive and global recall of approximately 10 million units a year later. The engineering defect caused the models to accelerate out of control and put their drivers and other†¦show more content†¦Nonetheless paying the fine means admitting liability. This is likely to have a damaging effect on the reputation of Toyota not to mention the decline in sales that may result. In addition since the admission of liability implies consumer fraud, Toyota is apprehensive of the civil lawsuits that might follow running into possibly billions of dollars. Analysis of alternatives Toyota can pay the fine and admit liability hoping that this will not affect its reputation, especially with the government that is part of the stakeholder in the company. However, the company must be prepared for consumer fraud lawsuits that may follow afterwards. If the company assumed a shareholder model to CSR, it would avoid this option and possibly remain reactive and defensive fighting all the way to the courts. Alternatively Toyota can still project a shareholder model to CSR but assume a proactive role in trying to solve the problem. Apparently this seems to be the approach that Toyota has settled for. However, this method of handling the issue doesn’t reduce the negative impact of knowingly selling a defective automobile because as much as in the public eye Toyota recalled close to 10 million units from the US and Europe, nothing was forthcoming about what caused the problem and how the companyShow MoreRelatedStudents With An Optimum Learning Experience By Creating A Favorable Atmosphere1534 Words   |  7 PagesChapter Two: Literature Review Introduction Professionals in the field of education want to provide students with an optimum learning experience by creating a favorable atmosphere (Lane McWhirter, 1992). Dauber and Epstein stated that a healthy learning environment in school can lead to academic achievement (as cited in J. Noaks L. Noaks, 2009). Within existing educational structure opportunities for empowerment of students is limited, according to Wyness (as cited in Sellman, 2011). 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Criticism Regarding Amnesty International - 872 Words

Amnesty International, as much as has been admired and respected as a celebration for its noble causes for human rights across the planet, may have certain questionable traits. From 1961 when English lawyer, Peter Benenson founded the organization, to the opposition of the military involvement of the U.S in Vietnam, all the way to the release of Aung San Suu Kyi in Myanmar, Amnesty international has been inseparable with any of these events (Amnesty International). However, there have been questions about the purity of the motive and also the direction of Amnesty International. Amnesty International has been actively trying to increase the impact of human rights across the world, but they are deemed to lack impact by way of having selective bias, ideological bias, and financial or economic bias. 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The idea that no one individual is able to look at the truth due to different morals regarding human rights is also expressed in Geoffrey Robertson’s case ‘The Prisoner of Venda.’ In this case Robertson is working for Amnesty International at Venda

Evaluate and Utilize My Food Bag in Auckland Market †Free Samples

Questions: 1.How did My Food Bag utilize the promotion mix to introduce to the Auckland market? 2.Evaluate My Food Bags use of IMC. Do you think they should always use the same colour for their logo? Why or why not? 3.Suppose that My Food Bag wants to expand their operations to their operations to the major Australian cities. How should they adapt their promotion for the Australian market? Answers: 1. My Food Bag used the promotion mix wisely. To gain airtime, they sent sample bags to co-hosts of Breakfast show and in return were invited to appear on the show. They sent several samples to media personnel, food bloggers and celebrities too. This raised awareness of the brand. Their vigorous social media and website activities helped raise curiosity for the product enough that despite review that their product was a little overpriced for a family they gained substantial subscribers. 2. My Food Bag used the IntegratedMarketing Communications appropriately. With use of consistent green logo, they sent across message of consistency in the brand. In my opinion using the same logo at all time should be beneficial for the company as varied colours (as proposed to reflect the seasonal variations) may not be perceived accurately by the customers the first time. There is no correct forum to inform and educate the customers about it. It may become confusing or amusing for the customers. 3. Considering the popularity gathered by My Food Bag, expansion would definitely be the next natural move to make My Food Bag available to most people in Australia. My Food Bag must do some marketing analysis to begin with. It could be a PESTLE analysis along with SWOT to understand market. Next a competition analysis to gauge the gaps in current offerings and how their product could fit in would be a wise idea. Considering Australians love food and are waking up to the idea of health consciousness with opting for local produce, greenies and organic items, this may become useful for My Food Bag to advertise their brand in same light