Evaluate and Utilize My Food Bag in Auckland Market †Free Samples

Questions: 1.How did My Food Bag utilize the promotion mix to introduce to the Auckland market? 2.Evaluate My Food Bags use of IMC. Do you think they should always use the same colour for their logo? Why or why not? 3.Suppose that My Food Bag wants to expand their operations to their operations to the major Australian cities. How should they adapt their promotion for the Australian market? Answers: 1. My Food Bag used the promotion mix wisely. To gain airtime, they sent sample bags to co-hosts of Breakfast show and in return were invited to appear on the show. They sent several samples to media personnel, food bloggers and celebrities too. This raised awareness of the brand. Their vigorous social media and website activities helped raise curiosity for the product enough that despite review that their product was a little overpriced for a family they gained substantial subscribers. 2. My Food Bag used the IntegratedMarketing Communications appropriately. With use of consistent green logo, they sent across message of consistency in the brand. In my opinion using the same logo at all time should be beneficial for the company as varied colours (as proposed to reflect the seasonal variations) may not be perceived accurately by the customers the first time. There is no correct forum to inform and educate the customers about it. It may become confusing or amusing for the customers. 3. Considering the popularity gathered by My Food Bag, expansion would definitely be the next natural move to make My Food Bag available to most people in Australia. My Food Bag must do some marketing analysis to begin with. It could be a PESTLE analysis along with SWOT to understand market. Next a competition analysis to gauge the gaps in current offerings and how their product could fit in would be a wise idea. Considering Australians love food and are waking up to the idea of health consciousness with opting for local produce, greenies and organic items, this may become useful for My Food Bag to advertise their brand in same light